The day has been coming for a while now. One week after eliminating the last two social media platforms left standing in my world — Facebook and LinkedIn — I have said so long to my Spotify Premium subscription.

I have a feeling I will miss it about as much as I miss Netflix, which I got rid of this past January.

So hooray for me.

I’m not sure what it was that finally made me push it over the edge of the cliff. I wasn’t dissatisfied with their service, which I assured them of in their exit questionnaire. After all, all the music I could ever want was at my fingertips.

It wasn’t the latest dollar per month increase either, I had weathered those before and I think by now we all realize it’s just par for the course with these things.

It wasn’t that I was overwhelmed by the business model, which requires — like all other social media and subscription based apps — that I buy into the illusion of endlessness of content, such that even if I give 24 hours a day to it, I could never possibly get to the end of it.

It wasn’t because I had finally come to my senses and taken a stand over the way they pay…

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